OVERVIEW

It’s no secret, the cannabis and cbd industry is booming and it’s not stopping anytime soon. Studies show that the Gen Z generation drank over 20 percent less per capita than Millennials. 64 percent of Gen Z respondents said they expected to drink alcohol less frequently when they grow older than the older generations do now.

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SEBIV started as an idea to bring friends together in a healthy and fun way. No hangovers, no blackouts, just great vibes.

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ART DIRECTION

This brand identity features a fun and unique wordmark as it’s logo, simple illustrations to help bring the story to life. The use of mostly black and white with occasional pops of color, create a classic yet fresh feel.