OVERVIEW

CasaNegra is a popular bar located in Medellin, Colombia, known for its focus on 90's rock and alternative rock music. This two-story bar provides a cozy and intimate setting for patrons to enjoy live performances or DJ sets featuring music from these genres.

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ART DIRECTION

I created a kit of illustrations, patterns, and typography serving as visual assets that tell the story and express the environment of the bar. These set of graphics can be rearranged to make numerous different designs. I wanted the visuals to be rich, interesting, and true to the culture of CasaNegra.